Research on exciting startups shows that managing cost during growth becomes a big problem. Not to mention the fast pace of evolution in marketing strategy, startups have to carefully position expenditure and scale up. Here is how to manage cost during growth actionably and how to deploy marketing strategies to flourish well in 2025. Expense Management This is the Need Once a startup expands growth translates into the surge in the cost of its operations, be it the personnel salaries, infrastructure, and even marketing cost. It can very quickly lead the startup to cash-flow problems; hence, making sustainability a great question mark. Key Challenges in Controlling Start-up Expenses Impulsive Spending : Growth takes over with unnecessary expenditures on unnecessary tools, services, or campaigns. Cash Flow Management : Profits and expenses are balanced at scaling. Scalability Expenses : In most cases, infrastructure, manpower, and technology costs balloon as the business size expands.
"Self Motivation"
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"Self Motivation Is the Key to Success"
Many of you are going through storms may be a storm on your job storm in your marriage stone with your Kids don't get parents thrown with your physical being smart with your finances storms that we don't Invite storms that come from people we think to love us storms that come from seemingly nowhere
But there they are
you have no say-so in what happens to "You"But you have a say-so in what you do
about it, you have a determining voice into where your life can goSee life is 10% what happens to
it 90%What you do about it you get a setback
You get thrown off course you lost your M
amaThat's dirt but show me something
that has grown into something beautifulThat didn't have no dirt on
Why are you here and where are you going
You look at your life you look at what
you produceIs it giving you what you want
Living on Purpose?
Are you living your Dream?
Are you acting on your Ideas?
Are you doing all you can do have you gotten Comfortable?
Are you Procrastinating?
Are you invading your own Greatness?
Are you surrounding yourself with people
that can Nourish you?Are you Challenging yourself?
Are you Experimenting are you Learning something
Different?You will not pause
You were progress
You will not expire
You will evolve
You will not crumble in the midst of a crisis
You may be neck-deep in what seems to be a
catastrophic storm of chaosBut I pray that at this moment you will
find Emotions of Calm, peace, hope, and faith
The courage The expectancy you need
to live and not die to move up and not stay where you are you get what you seeLet those challenges
raise you up let them elevate youLet their demands and their trials
make you strongerLet the adversity you face today
Turn you into a better person tomorrow
Life is suffering this is true and it's
Worse than that because it's suffering
Contaminated by malevolence
that's the baseline but the optimistic
part is that you are so damn tough You can actually not only deal with that you can improve
itSometimes we have to stand up inside
ourselves Sometimes we have to fight ourselves sometimes you
have a dream and goal that you want to achieve and you say Oh I can't do that you got to
tell yourself to shut up don't tell me I can't do thatsometimes you've got to talk to yourself
Oh I can do thisOh I will do it I have got to do this
what you think about your dream and I
want you to increase your dreamI said you have something special you
have greatness in you you have the ability to do moreThen you can ever begin to imagine
greatnessIt's a choice
Show your character show me what you are
Made ofPrevail even when no one believes you
Can'tEven when you have no right to believe
Things will turn around trust
Things will turn around
Never give up show your character
I am weak in all those ways
That I listed I am weak
But I don't accept that I don't accept
That I
am what I am That is what I'm doomed to be no
I don't accept that I'm fighting I'm always fighting I'm struggling and I'm scrapping
and I'm kicking and clawing at those weaknesses to change them stop themSee there's a book being written about
your lifeIsn't there someone somewhere who has taken
Inventory of your lifeDon't compare your chapter 1 to
someone's chapter 10.You write your own book and at any a
moment in your lifeYou can decide that you want to make
this the new chapterYou're trying literally in your life you can
turn the page and those previous chapters are your old book it's like old testament new testament old story news story they're connectedThey're related but you can flip the
page and you can have a whole new storyIf you decide right now I am literally
turning my breakthrough is I turn the page and in this secondI start to write the best chapters of the
life you could decide to do thatYou're never ever ever ever going to
feel like doing the things you need todo
in order to have what you want you're always going to need to push yourselfyou're
always going to need to parent yourselfso
What is the net advice on this what what
is the bottom lineThe bottom line is no one's coming
no one no one's coming to push you no one's coming to tell you to turn the tv off no one's coming to tell you to get out the door and exercise nobody's coming to tell you to Apply for that job that you've always dreamt about nobody's coming to write the business plan for you
It's up to you and because you're only
ever going to do the things that you feel like doing right now or that feel good right now unless you understand that you've got to parent yourself you got to push yourselfYou're not going to make your dreams
come true you're just notWe're not wired that way you weren't
born that way you weren't that way when you were growing up and you're certainly not that way as an adult and there's a tremendous amount of liberation that comes when you accept the fact that you're always going to need to give yourself a pushYou know because when I first started
making money and it was you know my salary or my earnings were publishedAll over the place, I mean the first year
I was like really did I make that much
money oh my god um it was very difficult for me to figure outWhere my boundaries were because
I'd grown up poor and didn't have
anything so it's easy when you don't have anything and people ask you for money and they say I need 500 I don't have it because I'm just trying to get my rent paidIt's harder when you're multi-billion
dollar salary is now in the paper and you get a lot of friends and cousins you didn't have beforeSo how do you set boundaries for
yourself I was having trouble setting boundaries myselfDon't try that now I figured it out
So what I learned was is that oh
the reason why people keep showing up is that my intention is to make them think that I'm such a nice person that you can ask me for anything you can get me to do anything I'm going to say yes !!!Put yourself in a state like someone
said this morning because their phone went off they were mortified over a phone I said really um you will put yourself in a state when the other person really
isn't even thinking about youSo learning that I could specifically
determine for me what the boundaries were for meWhat I wanted to do give my money
give my time give of my service to who I wanted to give it to when I did that I get to make that decision and just because you get a hundred requests a week doesn't mean you have to try to fulfill all of thatJust because you have all of these
demands on your time and on you don't mean thatYou
have to say yes you get to decide because you're the master of your fate the captain of your soul as William Ernest Henley said in Invictus and understanding that really changed the meaning of my lifeThat
I was not no longer driven by what other people wanted me to do but took charge of my own destiny making choices based upon what do I feel is the next right move for me not only is it possible for you to have your dream but it's necessary that you go for what is yours in the universe and once you learn by falling on your face that's how you learnYou learn by trying to create a light
bulb over and over and over againRecognize the excuses are not
valid they're conjured up they're fabricated they're liesThe moment you start feeling whole you're the
feeling begins and when you love yourself and you love all of life you'll create an equal now you're positiveBut you can see how much time there is
available if you organize your daySo you got to work hard there was not
one single minute that I wasted and this is why I'm standing here todayIf you don't know exactly what you want
or you let yourself get beyond that with something general you're not going to achieve itSo confidence is something I taught
myself over the yearsI started becoming okay with who I am I
became the best version of meI've seen plenty of thousands
of guysI've seen plenty of talented guys
getting in the mouth and they didn't ruin it I've seen plenty of thousands of dollars
get crushed in the face and go back to the sidelines they stand without their coaching they don't want it no how many skills can I acquire that have utility put that utility to the test in
service of something greater than myselfThat is for me the purpose of life now I
don't actually want to know Kung FuThat is not the mission that I'm here to
live but I knew that I had to identify my mission so what was going to be my missionSuccessful people fail a lot
they fail a whole lot more than they succeedYou need to learn to think because
thinking makes you act effectively in the world thinkingmakes you win the battles you undertake
and those could be battles for good
things
failure isn't permanent
falling isn't permanent
you get right back up and keep going and
this time
you're going to be stronger wiser and you'll be more driven than ever
and for every 10 failures you'll and
one success now self-disciplineAs the very term implies comes from the
self
it comes from you
it comes from when you make a decision
and he told me this these are the exact
words he saidSolo living means doing what you love to
do
and if I have to fall here and there todo what I want to do in life
then so be it...…!!!
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