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Showing posts from April, 2024

"How I Write for TikTok & Reels: Mastering Micro-Screenwriting in the Vertical Video Era"

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Double ZZ Blogs Wait, Do I Really Need a Script for a 30-second Video? When I first started creating for TikTok and Instagram Reels, I didn’t think I needed a “script.” I mean, it's just short, snappy stuff, right? But after a few flops (and cringy uploads I wish I could delete forever), I realized — yes, even 15 seconds deserves a story . And not just any story — a mini-script that hooks instantly, moves fast, and ends with impact. Welcome to the wild, weird, and oddly addictive world of micro-screenwriting . What Is Micro-Screenwriting, Really? Micro-screenwriting is exactly what it sounds like: writing stories for micro-formats — think 15 to 60 seconds. But trust me, it’s not just shrinking a regular scene down. It’s reimagining storytelling for a vertical, scrollable screen, and unforgivingly fast. When I say “micro,” I’m not just talking about time. I’m talking about micro-attention, micro-pacing, micro-hooks . Every second matters — or your audience swipes up and moves on. W...

"Is Open Insurance the Future? 5 Key Insights for Consumers and Insurers"

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  **Exploring Open Insurance: A Practical Guide** In today's digital age, the concept of open insurance is gaining momentum as the insurance sector evolves. But what exactly does open insurance mean, and how can it benefit both consumers and insurers? Let's delve into the basics of open insurance, its purposes, and how it's reshaping the insurance landscape. **Understanding Open Insurance:** Open insurance is about opening up insurance-related data, processes, and networks to external parties using technologies like APIs (Application Programming Interfaces). It allows for seamless collaboration among insurers, startups, service providers, and customers, leading to innovation and better customer experiences. **Purposes of Open Insurance:** 1. **Improved Customer Experience:** Open insurance gives consumers more transparency, choice, and control over their insurance products. It offers personalized services, easy transactions, and access to real-time information, enhancing cu...

"How Can We Make Healthcare More Affordable? 6 Strategies for Shifting the Cost Curve"

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In today's world, the rising cost of healthcare is a major concern for everyone. From individuals struggling with medical bills to governments grappling with budget constraints, finding ways to make healthcare more affordable is crucial. So, what exactly does it mean to "shift the cost curve," and how can we make it happen? **Understanding the Cost Curve:** The cost curve in healthcare shows how the amount of healthcare services provided relates to the associated costs. Over time, this curve has been steadily climbing higher due to factors like new medical technologies, an aging population, and more people dealing with chronic illnesses. **Why Shifting the Curve Matters:** Shifting the cost curve is important for several reasons: 1. **Affordability:** High healthcare costs can lead to financial strain, debt, and limited access to care for many people. 2. **Sustainability:** Out-of-control healthcare spending puts a strain on government budgets and can threaten the future ...