Managing Expenses During Startup Growth: Marketing Strategies for 2025

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Research on exciting startups shows that managing cost during growth becomes a big problem. Not to mention the fast pace of evolution in marketing strategy, startups have to carefully position expenditure and scale up. Here is how to manage cost during growth actionably and how to deploy marketing strategies to flourish well in 2025. Expense Management   This is the Need Once a startup expands growth translates into the surge in the cost of its operations, be it the personnel salaries, infrastructure, and even marketing cost. It can very quickly lead the startup to cash-flow problems; hence, making sustainability a great question mark. Key Challenges in Controlling Start-up Expenses  Impulsive Spending : Growth takes over with unnecessary expenditures on unnecessary tools, services, or campaigns. Cash Flow Management : Profits and expenses are balanced at scaling. Scalability Expenses : In most cases, infrastructure, manpower, and technology costs balloon as the business size expands.

"Self Motivation"

    "Self Motivation Is the Key to Success"



   

   Many of you are going through storms may be a storm on  your job storm in your marriage stone with your Kids don't get parents thrown with your physical being smart with your finances storms that we don't Invite storms that come from people we think to love us storms that come from seemingly nowhere

But there they are 
you have no say-so in what happens to "You"
But you have a say-so in what you do 
about it, you have a determining voice into where your life can go
See life is 10%  what happens to
 it 90%
What you do about it you get a setback
You get thrown off course you lost your M
ama
That's dirt but show me something 
that has grown into something beautiful
That didn't have no dirt on
Why are you here and where are you going
You look at your life you look at what 
you produce
Is it giving you what you want 
Living on Purpose?
Are you living your Dream?
Are you acting on your Ideas?
Are you doing all you can do have you gotten Comfortable?
Are you Procrastinating?
Are you invading your own Greatness?
Are you surrounding yourself with people 
that can Nourish you?
Are you Challenging yourself? 
Are you Experimenting are you Learning something 
Different?
You will not pause
You were progress
You will not expire
You will evolve 
You will not crumble in the midst of a crisis
You may be neck-deep in what seems to be a
 catastrophic storm of chaos
But I pray that at this moment you will 
find 
Emotions of Calm, peace, hope, and faith
The courage The expectancy you need 
to live and not die to move up and not stay where you are you get what you see
Let those challenges 
raise you up let them elevate you
Let their demands and their trials 
make you stronger
Let the adversity you face today
Turn you into a better person tomorrow
Life is suffering this is true and it's
Worse than that because it's suffering
Contaminated by malevolence 
that's the baseline but the optimistic 
part is that you are so damn tough 
You can actually not only deal with that you can improve 
it
Sometimes we have to stand up inside 
ourselves     








Sometimes we have to fight ourselves sometimes you 
have a dream and goal that you want to achieve and 
you say Oh I can't do that you got to 
tell yourself to shut up don't tell me I can't do that
sometimes you've got to talk to yourself 
Oh I can do this
Oh I will do it I have got to do this 
what you think about your dream and I 
want you to increase your dream
I said you have something special you 
have greatness in you you have the ability to do more
Then you can ever begin to imagine 
greatness
It's a choice
Show your character show me what you are 
Made of
Prevail even when no one believes you 
Can't
Even when you have no right to believe
Things will turn around trust
Things will turn around
Never give up show your character
I am weak in all those ways
That I listed I am weak
But I don't accept that I don't accept
That I 
am what I am 
That is what I'm doomed to be no 
I don't accept that I'm fighting I'm always fighting I'm struggling and 
I'm scrapping 
and I'm kicking and clawing at those weaknesses to change them stop them
See there's a book being written about 
your life
Isn't there someone somewhere who has taken 
Inventory of your life
Don't compare your chapter 1 to 
someone's chapter 10.
You write your own book and at any a 
moment in your life
You can decide that you want to make 
this the new chapter
You're trying literally in your life you can 
turn the page and those previous chapters are your old book it's like old testament new testament old story news story they're connected
They're related but you can flip the 
page and you can have a whole new story
If you decide right now I am literally 
turning my breakthrough is I turn the page and in this second
I start to write the best chapters of the 
life you could decide to do that
You're never ever ever ever going to 
feel like doing the things you need to
do 
in order to have what you want you're always going to need to push yourself
you're 
always going to need to parent yourself
so
What is the net advice on this what what 
is the bottom line
The bottom line is no one's coming 
no one no one's coming to push you no one's coming to tell you to turn the tv off no one's coming to tell you to get out the door and exercise nobody's coming to tell you to 
  Apply for that job that you've always dreamt about nobody's coming to write the    business plan for you
It's up to you and because you're only 
ever going to do the things that you feel like doing right now or that feel good right now unless you understand that you've got to parent yourself you got to push yourself
You're not going to make your dreams 
come true you're just not
We're not wired that way you weren't 
born that way you weren't that way when you were growing up and you're certainly not that way as an adult and there's a tremendous amount of liberation that comes when you accept the fact that you're always going to need to give yourself a push
You know because when I first started 
making money and it was you know my salary or my earnings were published
All over the place, I mean the first year
I was like really did I make that much 
money oh my god um it was very difficult for me to figure out
Where my boundaries were because
I'd grown up poor and didn't have 
anything so it's easy when you don't have anything and people ask you for money and they say I need 500 I don't have it because I'm just trying to get my rent paid
It's harder when you're multi-billion 
dollar salary is now in the paper and you get a lot of friends and cousins you didn't have before
So how do you set boundaries for 
yourself I was having trouble setting boundaries myself
Don't try that now I figured it out
So what I learned was is that oh 
the reason why people keep showing up is that my intention is to make them think that I'm such a nice person that you can ask me for anything you can get me to do anything I'm going to say yes !!!
Put yourself in a state like someone 
said this morning because their phone went off they were mortified over a phone I said really um you will put yourself in a state when the other 
person really 
isn't even thinking about you
So learning that I could specifically 
determine for me what the boundaries were for me
What I wanted to do give my money 
give my time give of my service to who I wanted to give it to when I did that I get to make that decision and just because you get a hundred requests a week doesn't mean you have to try to fulfill all of that
Just because you have all of these 
demands on your time and on you don't mean that
You 
have to say yes you get to decide because you're the master of your fate the captain of your soul as William Ernest Henley said in Invictus and understanding that really changed the meaning of my life
That 
I was not no longer driven by what other people wanted me to do but took charge of my own destiny making choices based upon what do I feel is the next right move for me not only is it possible for you to have your dream but it's necessary that you go for what is yours in the universe and once you learn by falling on your face that's how you learn
You learn by trying to create a light 
bulb over and over and over again
Recognize the excuses are not 
valid they're conjured up they're fabricated they're lies
The moment you start feeling whole you're the 
feeling begins and when you love yourself and you love all of life you'll create an equal now you're positive
But you can see how much time there is 
available if you organize your day
So you got to work hard there was not 
one single minute that I wasted and this is why I'm standing here today
If you don't know exactly what you want 
or you let yourself get beyond that with something general you're not going to achieve it
So confidence is something I taught 
myself over the years
I started becoming okay with who I am I 
became the best version of me
I've seen plenty of thousands 
of guys
I've seen plenty of talented guys 
getting in the mouth and they didn't ruin it 
I've seen plenty of thousands of dollars 
get crushed in the face and go back to the sidelines they stand without their coaching they don't want it no how many skills can I acquire that have
utility put that utility to the test in 
service of something greater than myself
That is for me the purpose of life now I 
don't actually want to know Kung Fu
That is not the mission that I'm here to 
live but I knew that I had to identify my mission so what was going to be my mission
Successful people fail a lot 
they fail a whole lot more than they succeed
You need to learn to think because 
thinking makes you act effectively in the world thinking
makes you win the battles you undertake
and those could be battles for good
things
failure isn't permanent
falling isn't permanent
you get right back up and keep going and
this time 
you're going to be stronger wiser and 
you'll be more driven than ever 
and for every 10 failures you'll and 
one success now self-discipline
As the very term implies comes from the 
self 
it comes from you 
it comes from when you make a decision 
and he told me this these are the exact 
words he said
Solo living means doing what you love to
do 
and if I have to fall here and there to
do what I want to do in life
then so be it...…!!!

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